Driving Machines

BMW Automotive is evolving its corporate strategy from “Driving Machines” towards one of mobility. This shift is not subtle as its a reflection of the business injecting technology not only into their vehicles but into the hands of customers and drivers. With over 850 proprietary and 3rd party native applications in the marketplace BMW, faces significant corporate governance and customer communication challenges.

MyBMW is a global ownership experience that further cements the new brand and business position on mobility ultimately deepening brand loyalty through experience. MyBMW offers the ability add vehicles, control a set of specific vehicle functions for some models, manage your relationship, receive dealership incentives, make payments, and schedule service appointments. MyBMW is a native application launching on both iOS and Android mobile and tablet devices as a pilot program in the US.